SSC as an innovative marketing instrument
If, in the scope of your marketing activities, you want to convince farmers of the suitability, for their own cultivation areas, of a variety which has already successfully been tested at other sites, then you should use the objectivity of satellite imagery to demonstrate this.
ImageSSC, one of the SSC products, aims to verify the similarity of growing conditions between two or more sites through satellite images. The results can be integrated into your marketing documentation without any difficulty, as pictures or charts.
Case 1
One new wheat variety tested in France and Poland should be marketed in both countries. In order to emphasise the significance of the results towards the farmers the similarity of the trial areas in both countries will be proved.
Case 2
One new wheat variety already intensively tested in France and Poland should also be marketed in Sweden, where only few field trials have been carried out yet. In order to convince the Swedish farmers that this new variety will also grow with the same quality on their fields, the similarity between the intensively tested areas and this new growing area will be examined and demonstrated.
